OWNERSHIP:
For this unit I am going to be learning about the audio visual industry for example conglomerates such as 21st Century Fox and independent companies like Warp, their ownership talks about A conglomerate company which owns a lot of subsidiary companies compared to an independent company which is only run by itself therefore it allows the company to do whatever they want, having no one higher above them. 21st Century Fox have ownership to many smaller companies such as 20th Century Fox, Blue sky studios, 20th Century fox television, Fox star studios, Fox, FX networks, Fox news channel, Sky plc and many more they all make different type of products such as films, news, sports, children programs and film series this means that they are a cross media ownership. They use horizontal integration like using its own subsidiaries such as Fox Tv to promote, also they use Vertical integration because they produce, distribute and consume their media products whereas Independent companies such as Warp films tend to just produce. Warp films became successful at the release of their drama film 'This is England' which although warp wasn't very big at the time they managed to gather in 5 million at the box office, this then made warp a more well known independent company.
ADAPTATION:
As 20th century fox is very well known for having a lot of adaptations one of its biggest hits were 'Deadpool' as this was first a comic book and turned into a well known film, it also covers a wide range of audience from anyone above 15 to 30 and maybe older depending on if they are interested in the genre, however it is mostly targeted at more of a male audience than female. Although younger audiences maybe interested in watching the film the BBFC rating is 15 as it is a witty action comedy film. Deadpool benefitted 20th Century fox as it racked up a lot at the box office from being popular within fans who had already read the comic and were waiting for the film to finally be released, the film agedly made around $300 Million Worldwide on its weekend debut. 20th Century Fox use Deadpool to appeal to their audience using theories for example Rick Altmans theory as it uses visceral pleasures for the audience when watching the trailer, film and reading the comic as they get excitement, fear and laughter all in one place this widens the target audience as they watch these types of films to escape from reality. Although the target audience is more of a ABC1 the film could also reach a C2DE audience as it didn't have conventions for either this benefitted 20th Century Fox also by having a wide audience with different preferences to films, the popularity has also helped bring out the news of Deadpool 2 being realised.
BRANDS:
Netflix is a big brand which uses cross media platforms for example social media and billboards of Netflix shows etc. to promote the Netflix brand name, it is targeted at a wide audience range of 13-35 male and female, however shows and films on their could also be for a lower and higher target range depending on what their preference is. Netflix use above the line advertising to reach a mass audience would be adverts on Television for example promoting the release of one of their new shows of on different social media channels which Netflix has an account for Facebook, Twitter, Instagram and Snapchat where they all advertise constantly to promote the brand name. An example of below the line advertising Netflix uses would be direct emailing, when having a Netflix account you can get emails on shows you might enjoy which are taken from genres you've previously watched on your account before, this is a good way of advertising their products as it is targeting you more specifically which might make you want to give it a go.
Sky is another example of a brand which uses cross media platforms as it uses television adverts and sky billboards around the world to promote people to have Sky on their TV, this again has a wide audience range as you= can have different channels for example horror/family/comedy with different genres to suit you more personally, however the target audience is based on the people who are going to pay for the channels therefore it would be 18-35 audience of male and female of an ABC1 class as it isn't cheap although there's a lot of different genres it could suit everyone. Sky uses TV adverts to promote to a mass audience as there on a wide range of channels and also have billboards with sky on this promotes to a wide audience to who may watch shows on VoD sites but may be interested in having Sky.
AUDIENCE PLEASURES:
These brands appeal to certain demographics through the use of audience pleasures. Rick Altman theorised that all genres offer pleasures which would be emotional, visceral and intellectual puzzles which make the audience think about what's happening in the film rather than feeling something. Deadpool for example for its audience of 15-30 year olds uses all three to capture a wider audience, the emotional pleasures may make the audience feel happy or sad when Deadpool is winning in a fight for example or sad when Ajax is winning in one of the fights this would appeal to a certain type of audience of the 15 year olds watching it in contrast to the 30 year old men who have already read the comic books as they would feel more visceral pleasure from patiently waiting for the realise of the film and the excitement while watching it. Furthermore the peer to peer mode of address appeals to this demographic as they would relate to it more. Using these pleasures makes the audience more likely to carry on watching the film instead of stitching off as they need excitement or fear of something happening to keep them tuned in. The audience can also gain pleasures in other ways fro example Denis McQual theory that media products are used for surveillance, building relationships, building personal identity and escapism. In Deadpool the most common pleasure would be escapism as it isn't a realistic film and people go to the cinema or watch films to usually escape from the real life therefore Deadpool would be a good choice. However Deadpool would be a good way of building relationships as it has a couple in there which creates a talking point and a relatable script. Using these audience pleasures helps promote media products better therefore it is key for conglomerates to do so.
ADAPTATION:
As 20th century fox is very well known for having a lot of adaptations one of its biggest hits were 'Deadpool' as this was first a comic book and turned into a well known film, it also covers a wide range of audience from anyone above 15 to 30 and maybe older depending on if they are interested in the genre, however it is mostly targeted at more of a male audience than female. Although younger audiences maybe interested in watching the film the BBFC rating is 15 as it is a witty action comedy film. Deadpool benefitted 20th Century fox as it racked up a lot at the box office from being popular within fans who had already read the comic and were waiting for the film to finally be released, the film agedly made around $300 Million Worldwide on its weekend debut. 20th Century Fox use Deadpool to appeal to their audience using theories for example Rick Altmans theory as it uses visceral pleasures for the audience when watching the trailer, film and reading the comic as they get excitement, fear and laughter all in one place this widens the target audience as they watch these types of films to escape from reality. Although the target audience is more of a ABC1 the film could also reach a C2DE audience as it didn't have conventions for either this benefitted 20th Century Fox also by having a wide audience with different preferences to films, the popularity has also helped bring out the news of Deadpool 2 being realised.
BRANDS:
Netflix is a big brand which uses cross media platforms for example social media and billboards of Netflix shows etc. to promote the Netflix brand name, it is targeted at a wide audience range of 13-35 male and female, however shows and films on their could also be for a lower and higher target range depending on what their preference is. Netflix use above the line advertising to reach a mass audience would be adverts on Television for example promoting the release of one of their new shows of on different social media channels which Netflix has an account for Facebook, Twitter, Instagram and Snapchat where they all advertise constantly to promote the brand name. An example of below the line advertising Netflix uses would be direct emailing, when having a Netflix account you can get emails on shows you might enjoy which are taken from genres you've previously watched on your account before, this is a good way of advertising their products as it is targeting you more specifically which might make you want to give it a go.
Sky is another example of a brand which uses cross media platforms as it uses television adverts and sky billboards around the world to promote people to have Sky on their TV, this again has a wide audience range as you= can have different channels for example horror/family/comedy with different genres to suit you more personally, however the target audience is based on the people who are going to pay for the channels therefore it would be 18-35 audience of male and female of an ABC1 class as it isn't cheap although there's a lot of different genres it could suit everyone. Sky uses TV adverts to promote to a mass audience as there on a wide range of channels and also have billboards with sky on this promotes to a wide audience to who may watch shows on VoD sites but may be interested in having Sky.
AUDIENCE PLEASURES:
These brands appeal to certain demographics through the use of audience pleasures. Rick Altman theorised that all genres offer pleasures which would be emotional, visceral and intellectual puzzles which make the audience think about what's happening in the film rather than feeling something. Deadpool for example for its audience of 15-30 year olds uses all three to capture a wider audience, the emotional pleasures may make the audience feel happy or sad when Deadpool is winning in a fight for example or sad when Ajax is winning in one of the fights this would appeal to a certain type of audience of the 15 year olds watching it in contrast to the 30 year old men who have already read the comic books as they would feel more visceral pleasure from patiently waiting for the realise of the film and the excitement while watching it. Furthermore the peer to peer mode of address appeals to this demographic as they would relate to it more. Using these pleasures makes the audience more likely to carry on watching the film instead of stitching off as they need excitement or fear of something happening to keep them tuned in. The audience can also gain pleasures in other ways fro example Denis McQual theory that media products are used for surveillance, building relationships, building personal identity and escapism. In Deadpool the most common pleasure would be escapism as it isn't a realistic film and people go to the cinema or watch films to usually escape from the real life therefore Deadpool would be a good choice. However Deadpool would be a good way of building relationships as it has a couple in there which creates a talking point and a relatable script. Using these audience pleasures helps promote media products better therefore it is key for conglomerates to do so.
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