The convergent of technologies has positively impacted the stages of making an audio visual product in pre production, production and post production. Technological convergence is when different technologies come together in one device or place for example ' a black box device' which was theorised by Henry Jenkins. A black box device contains a range of technology all in one place like phones with internet, cameras, apps, touchscreen and over the years our black box devices for example smart phones have been useful for making an audio visual product for producers and prosumers. Prosumers can now make their own movies in the matter of these black box devices and distribute them to a wide audience on YouTube for example which wouldn't be as time consuming or expensive as distributing it to a company. As a result of Web 2.0 we now have many other technologies which allow for audio visual products to be made. Web 2.0 also allows us to use social media platforms for example Facebook and Instagram to talk to people anywhere around the world, this is useful for marketing as it allows us to market films for example to a wider audience on platforms for a wide range of target audiences, due to the amount of advertising we can do due to web 2.0 this therefore makes the companies get a lot more profit than they would before these technological convergence and web 2.0 came along.
There have been many films in the present day which use new technologies one example being motion capture which is highly successful for the film. An example of a film franchise which uses motion capture is the Planet of the Apes. This particular franchise has been widely praised for creating their compelling narrative but also the use of the new technologies they use one being motion capture. This is showing how the actors performance translates to the apes. This has benefitted the film as the CGI is a lot more complex throughout these newer films which benefits the team who produced the films as the audience are more entitled to want to watch them. This could be because it gives the audience visceral pleasure which could give them a physical effect from the film, this relates to Rick Altman's theory that argues genres give off different audience pleasures. This doesn't just benefit the production team but also therefore the audience. The use of motion capture and other new technologies which are used in the present day also are beneficial for the film and also creating an appeal to the audience showing the purpose of entertaining as it allows the audience to escape from reality. This is a main theme which occurs in films like planet of the apes and other science fiction/ adventure films as it allows their audience to escape from their everyday life and get hooked into a film which was what the franchise of Planet of the apes did with the help of CGI and motion capture. Due to the amount of success motion capturing has received in more recent films it has gathered a wider audience who are interested in watching films which use this as it is interesting to see how they are made due to these new technologies. This is all due to technological convergence and how it has evolved.
In the pre production stage of making an audio visual product an online script writer would be useful for prosumers for example plotbot which allows people to write scripts and share them with friends who can callobrate with you. The great thing about this free online service is you just think of the ideas and it writes the script for you this would be beneficial to people who are just wanting to make a short film and are new to the media industry. Another free software which would be useful for pre production would be 'www.mindmupfree.com' this allows users to create a mind map with loads of ideas on which can be saved from any device and changed whenever needed to suit the ideas the producer/ prosumer is wanting, it is also very easy to use and understand as it is formatted neat for anyone to read it, as you can send the saved mind map to other people which with the clean layout would give you better feedback.
As with pre production apps you can get a lot to help with production too in the stages of making an audio visual product for example on the android play store an app named Movie maker which is great for anyone wanting to make short films as you can apply filters, effects, objects, text and music all in the same place this makes it quick, easy and cheap to distribute to a wider audience on YouTube for example without all the hassle this is due to web 2.0 we can make films in the comfort of our own home for no charge. This app is rated 4.5 stars out of 5 on the play store therefore it must be good for a quick way of making a film and knowing if you have knowledge of camera angles etc. this will make your film even better. Another example of a technological convergence in the production steps would be the app Soundcloud which allows user to produce and consume music for free, this app is great for anyone wanting to make music as it is just based on music unlike YouTube which users allow distribute their music on. Therefore the prosumers have a higher chance of getting a wider audience consuming their products due to the app. It is also a great production app as their are comments sections on the songs this gives the audience a chance to find new musicians and gives the producers feedback on their music. In the film industry Soundcloud would be great for non diegetic sound or diegetic as it would be easier to access and sometimes free of charge after getting permission of the producer. By using music off soundcloud this benefits both the film company (consumers) and the producer as they are getting more recognition of their songs and allowing a wider target audience and for the film company as they are using a song which wouldn't have been used in other promos of independent films which might have been royalty free off the internet.
Finally post production apps which are useful for making an audio visual product would be Adobe Premier as it has a wide range of tools to get your product how you imagined it, this is one of the most commonly used post production software as its not very hard to use and as I've said has a lot of tools on to finish off your final products. It is also great for post production as you can save them on to a variety of devices which allows them to be more obtainable for different audiences. Another app which would be good for post production would be an app on the apple iPhone store called 'Camera Awesome' this is great for sharing straight onto your social media platforms with a click of a button and allows you to access some similar tools to Adobe Premier, however they aren't as many but it is great for someone wanting to make a quick video or product etc. Both these apps are easy to distribute onto YouTube to get a wider target audience and its free which would help the prosumers both.
There have been many films in the present day which use new technologies one example being motion capture which is highly successful for the film. An example of a film franchise which uses motion capture is the Planet of the Apes. This particular franchise has been widely praised for creating their compelling narrative but also the use of the new technologies they use one being motion capture. This is showing how the actors performance translates to the apes. This has benefitted the film as the CGI is a lot more complex throughout these newer films which benefits the team who produced the films as the audience are more entitled to want to watch them. This could be because it gives the audience visceral pleasure which could give them a physical effect from the film, this relates to Rick Altman's theory that argues genres give off different audience pleasures. This doesn't just benefit the production team but also therefore the audience. The use of motion capture and other new technologies which are used in the present day also are beneficial for the film and also creating an appeal to the audience showing the purpose of entertaining as it allows the audience to escape from reality. This is a main theme which occurs in films like planet of the apes and other science fiction/ adventure films as it allows their audience to escape from their everyday life and get hooked into a film which was what the franchise of Planet of the apes did with the help of CGI and motion capture. Due to the amount of success motion capturing has received in more recent films it has gathered a wider audience who are interested in watching films which use this as it is interesting to see how they are made due to these new technologies. This is all due to technological convergence and how it has evolved.
In the pre production stage of making an audio visual product an online script writer would be useful for prosumers for example plotbot which allows people to write scripts and share them with friends who can callobrate with you. The great thing about this free online service is you just think of the ideas and it writes the script for you this would be beneficial to people who are just wanting to make a short film and are new to the media industry. Another free software which would be useful for pre production would be 'www.mindmupfree.com' this allows users to create a mind map with loads of ideas on which can be saved from any device and changed whenever needed to suit the ideas the producer/ prosumer is wanting, it is also very easy to use and understand as it is formatted neat for anyone to read it, as you can send the saved mind map to other people which with the clean layout would give you better feedback.
As with pre production apps you can get a lot to help with production too in the stages of making an audio visual product for example on the android play store an app named Movie maker which is great for anyone wanting to make short films as you can apply filters, effects, objects, text and music all in the same place this makes it quick, easy and cheap to distribute to a wider audience on YouTube for example without all the hassle this is due to web 2.0 we can make films in the comfort of our own home for no charge. This app is rated 4.5 stars out of 5 on the play store therefore it must be good for a quick way of making a film and knowing if you have knowledge of camera angles etc. this will make your film even better. Another example of a technological convergence in the production steps would be the app Soundcloud which allows user to produce and consume music for free, this app is great for anyone wanting to make music as it is just based on music unlike YouTube which users allow distribute their music on. Therefore the prosumers have a higher chance of getting a wider audience consuming their products due to the app. It is also a great production app as their are comments sections on the songs this gives the audience a chance to find new musicians and gives the producers feedback on their music. In the film industry Soundcloud would be great for non diegetic sound or diegetic as it would be easier to access and sometimes free of charge after getting permission of the producer. By using music off soundcloud this benefits both the film company (consumers) and the producer as they are getting more recognition of their songs and allowing a wider target audience and for the film company as they are using a song which wouldn't have been used in other promos of independent films which might have been royalty free off the internet.
Finally post production apps which are useful for making an audio visual product would be Adobe Premier as it has a wide range of tools to get your product how you imagined it, this is one of the most commonly used post production software as its not very hard to use and as I've said has a lot of tools on to finish off your final products. It is also great for post production as you can save them on to a variety of devices which allows them to be more obtainable for different audiences. Another app which would be good for post production would be an app on the apple iPhone store called 'Camera Awesome' this is great for sharing straight onto your social media platforms with a click of a button and allows you to access some similar tools to Adobe Premier, however they aren't as many but it is great for someone wanting to make a quick video or product etc. Both these apps are easy to distribute onto YouTube to get a wider target audience and its free which would help the prosumers both.
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